Selected projects

My work

Launchpad Dashboard

Launchpad Dashboard

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Mobile Insurance App

Mobile Insurance App

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eCommerce Website

eCommerce Website

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LoveBuzz Wearable

LoveBuzz Wearable

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Career Cues Site & App

Career Cues Site & App

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Auto Consumers

Auto Consumers

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Keeping it real

About Me

Photo of AllieB

I’m a digital product designer who creates quality product experiences rooted in design research and strategic thinking. I’ve worked a solid 5 years in the industry with a background designing educational products at Sally Ride Science, enterprise software consulting at Konrad+King, and swiftly evolving designs at startups. My approach is informed by the UC San Diego Cognitive Science – HCI program and as a 2015 fellow of the Startup Leadership Program.

I was raised in a mixed race, multicultural household which I think has propelled my curiosity to understand the many different people out there. As a kid I spent hours coddling my Tamagotchi, wreaking havoc on my Sims and carefully reading ASCII art decorated strategy guides. Somehow I think those experiences grew up together and helped me find a profession in UX I really love. Nowadays I make a conscious effort to forego heavy screen time by hiking steep ground, traveling, taming ocean waves and trying new things (most recently: fly diving).

I like meeting good people – say hi!

View my resume (PDF)

MY DESIGN METHODS & TOOLS

Product Discovery & Research

Seek understanding of the complex ecosystems products live within.

How: User interviews, competitive analysis,  user research,  personas, user stories, journey mapping, actionable design findings

Ideation

Think divergently to build a solidly built design foundation.

How: Sketching, storyboarding, information architecture, wireframes

Design

Hammer out the details with mindful intent.

How: Low and high fidelity prototypes, brand guidelines, design patterns, visual design assets

Validation & Testing

Test and repeat from the top.

How: Usability testing, concept value testing, analytics and performance analysis

Say hello.